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May 30, 2018
What comes to mind when you think of your Brand?
Are you picturing your logo and your business card?
Creating a cohesive brand is vital to the success of your online business. It is how you'll effectively communicate to your viewers and customers what it is you can do for them and how your product will enhance their lives. And it is so much more than just a logo or a business card.
**BEFORE you begin designing your brand, it's important to have a total understanding of your Ideal Customer**
Lets start with a run down of the potential design components of your online biz. Keep in mind that depending upon your specific business you may not need all of these, or you may need something I haven't listed. This is a comprehensive list for beginners, but as your business grows you may find you need to add on.
Typically companies have a large logo they use the majority of the time. In addition to that, you should have a few variations.
*variation 1 (square)
*variation 2 (circle)
Now, I don't want you to feel like you have to be on every single social media site there is. Some platforms will work better for your brand and your business than others. Pick a couple you feel will reach your customers the best and focus your attention there to start. You can always start creating great content for other platforms when you have a good grasp of those (which I highly recommend doing)
The colors you choose for your brand communicate the overall tone of your business. Is your brand light and playful or more serious? Its important to get the tone right, as this will either turn on or turn off customers. Think about it, would you trust an Investment firm whose logo was a big balloon and the colors were pastel pink blue and purple? You'd probably think a bunch of children were about to throw all your money into the air.
Lets take a look at color theory so you can get a better understanding of the feelings evoked by certain colors and how they can help your business branding.
When choosing colors for your brand, it's good practice to choose 2-3 main vivid colors with an additional 2 subdued colors. For example I have chosen pink and navy for my main vivid colors and 2 shades of gray for my subdued colors.
This doesn't mean that those 4-5 colors are the only colors you can ever use in marketing again, but its a foundation for your marketing design. With good consistent branding a person could be scrolling through the explore feed of Instagram and recognize your image. How cool is that? Or they could see a pin on Pinterest and know it came from your website without seeing your logo on it because its branded appropriately.
Once you've chosen your brand colors, its time to choose the right fonts for your brand.
A few tips-
If youre having trouble imagining what fonts will look like together, check out my Pinterest board here.
You'll find several examples of Brand Style Guides and some awesome font pairings! Creating a Style Guide for your brand is a MUST DO. You can create one in Photoshop if you are so inclined, but I was able to create mine using Canva and it worked perfectly. I've included the first style guide I made for my brand below to show you where to start, but the Pinterest board has a ton of great examples of more extensive Style Guides.
When you're ready to create your own Style Guide, be sure to check out my freebie worksheet to help you sort through your thoughts, ideas and options to make sure your brand truly represents your company and speaks to your Ideal Customer. You can find it here.
Good luck and go get 'em!
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May 14, 2018
So you've opened an Etsy shop, or you're thinking of opening a shop? Congrats! This is a very exciting time, and I have a few helpful tips I would love to share with you to help you reach more people and get more sales.
Etsy is a huge marketplace for handmade goods, and there are few things you can't find there. So how do you make sure you're found among the thousands of listings?
April 13, 2018
Lord knows there are a million and two social media sites everyone says you SHOULD be posting on 50 times a day for your business.
I say (unless you have a team of marketing gurus working for you) screw that.
Using social media can be a game changer for your business- but that can go either way.
Here's a list of do's and don'ts to help you out-
April 10, 2018
Wouldn't it be great it we had all the time and money in the world needed to dedicate solely to our businesses?
But like most entrepreneurs starting out in business, money is tight. Fret not! Here are 4 ways you can grow your biz on a budget.